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Since the Internet has millions of surfers, a few people mistakenly believe that, business will increase radically if they put up a website. Since there are many web developer and administrator, people regularly have this question in their mind, if they should get a website. Moreover, they wrongly believe that, if they put up a website, business will increase significantly, since there are millions of surfers on the Internet.
This is as if, if someone opens a store in a city, which has millions of people, his/her sales should increase uncontrollably but this is not exactly how it works.
How does a person know where to find one? This is the big question on the Internet as in any conventional business.
Sarcastically, it’s probably easier with a conventional business to open a store on a busy main road and do well from day one. On the other hand, it’s not that simple on the Internet as any “busy thoroughfare,” is already someone else’s website. For a new website, only with a vigorous promotional campaign, heavy traffic, and subsequent sales comes.
There was in fact a way to get inexpensive Internet traffic with little or no promotion in the past. Eight or nine years back (the Internet, as we know it, is little more than a decade or so old) i.e. is during the “gold rush” days of the Internet, if one had a generic name like cars.com, stocks.com, books.com, or store.com, he/she could expect instant success. Such names were so generic in nature, that they invariably generated huge traffic.
One cannot get such names for the going away prices of between $10 and $35 but he/she will get such names for several hundred thousand dollars, or, in some case, millions of dollars.
There are also the old standbys (search engines) to generate traffic; some of the top search engines and their addresses are as under: -
AltaVista – altavista.com
AskJeeves – askjeeves.com
AOL – aol.com
Google – google.com
Yahoo! – Yahoo.com
Hotbot – hotbot.lycos.com
WiseNut – wisenut.com
inktomi – inktomi.com
LycosFast – lycos.com
MSN Search – search.msn.com
Open Directory Project (ODP) – dmoz.org
Teoma – teoma.com
With the help of software programs and web applications, ones site will be submitted to hundreds or even thousands of search engines. However, when it comes to the top search engines, it’s suggested to actually visit each one of their sites and submit ones website manually.
Why should one submit site manually?
Few search engines don’t allow automatic program submissions. 90% of search-engine generated traffic is accounted by major search engines; as they are very important, they cannot be left to an automated procedure.
Getting, “targeted traffic” is a very important aspect of doing business on the web. Getting people whom in some way or the other are associated with or have already shown interest in ones product or service is targeted traffic.
Practically every search engine asks for a “category.” One will be maximizing on “quality” traffic by choosing a category that properly describes, or at least comes as close as possible to describing, ones website.
One will be wasting time, money and efforts by specifying the “wrong” category or neglecting it overall. For example, if one is running a sweets shop, and he/she chooses category like “astrology,” getting tons of people who are looking for horoscopes won’t add much to his/her pocket — unless he/she happens have a page telling about peoples horoscopes in the website.
To conclude if one is going to spend time and money on a website, he/she should do it in a right procedure, and for the right reasons. And should not ask himself the same old dreamy question, to be or not to be (a webmaster), instead one should ask himself the other philosophical question with which philosophers are still struggling with like: If their website fades in the jungle of websites, and his/her website is not been noticed, did it make a sound in his/her pocket?
Business hosting is alike other types of web hosting, though there are some very important things to be considered when selecting a host for one’s business website.
Few new internet entrepreneurs usually makes an important error of taking advantage of free website hosting offers or web hosting options, which are being offered by their internet service provider as a value- added service.Free web hosting is best for personal websites that use this service just for sharing memento, photos and family news. On the other hand, for website that is intended to be professional and generating leads and income, vital aspects of business hosting are- speed, reliability, space, and enhanced and up-gradable features.
One’s website is much more than a place on the web, when he/she has an internet-based business.
As it is one’s livelihood, in reality, it is a fact that business hosting is different from other website hosting.
All web hosting, packages are not alike, and when it comes to web hosting, one gets what one pays for. So, there is much more to consider than cost, while choosing a web hosting package for one’s business website.
As free web hosting is not that reliable, it should be avoided completely, it usually uses the web host’s domain name instead of one’s own apart from having limited options.
When one host his/her site with an internet service provider instead of a professional web hosting company, he/she generally has to share bandwidth with many subscribers so his/her website may not be accessible all the time, so web hosting options offered as part of service by one’s internet service provider should be used for personal websites, not business websites as they generally are limited in regard to capabilities and options.
A professional web hosting service, who will host one’s website under his/her own registered domain name should go for business hosting,
Web hosting package provided by web hosts, should have fast servers, secure server capabilities, and adequate web space for one’s current and future needs.
As part of the package, one should also have: -
• Full email services (preferably with IMAP technology),
• Access to reports and raw server logs that will enable one to monitor his/her website’s performance and the results of his/her marketing efforts,
• Access to, an administrative control panel, and
• The ability to transfer files using FTP access.
Business hosting offered by a professional hosting company should be able to offer guaranty, at a minimum, 99% uptime for the greatest reliability.
When one’s web hosting provider’s server is down, his/her website and email will be down and downtime will result in lost of customers, lost sales and hindered revenues, if their web hosting provider’s don’t have alternative servers.
To ensure that one’s website and databases are safe and secure and that data retrieval will not be a problem, if it becomes necessary due to technical failure, Web hosting providers should make available top-quality technical support that is handy when needed and also they should make regular backups of their servers.
Assessing alternatives for hosting one’s business website is not very easy. It takes time, thought and consideration. Though, if one takes the time to evaluate their options and think things throughout before selecting a web hosting plan for his/her business website, he/she will be at an advantage over the long run.
Decideing a web hosting plan for one’s business website is not a decision to be taken without due consideration. In reality, it provides the base upon which one will build both his/her business website and business.
One’s Internet business experience will be much more enjoyable and profitable if he/she makes sure of his/her foundation to be strong and unshakable.
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When you browse for websites on the internet your browser communicates with web servers via their IP address. Methods have been devised to assign human readable names or hostnames to ip addresses. On a local windows or linux computer this translation can be accommodated in what’s called a host file. On most windows systems the hosts file is located in c:windowssystem32driversetc directory; on Linux or Unix servers the hosts file is commonly stored in the /etc directory. If I asked “Have you ever been to Disney World?” more than likely you would associate Disney World with the theme park in Florida and you would know would quickly be able to respond either yes or no. But if I said “Have you ever been to 3111 World Drive in Orlando, Florida?” It would not be as easy for you to identify that I was referring to Disney World. You might be able to figure it out, but which is easier to use? In the internet world, 3111 World Drive would be the same as an IP address and Disney World would be the hostname. If you were to equate this to how the internet works, web hosting would be the equivalent of the real estate that Disney world sits on. When you purchase a website domain name, you must have internet real estate (website hosting) for your website to reside on, and conversely if you had website hosting without a domain name then no one would know where to go to access your website. If you wanted your computer to look for www.npsis.com using the ip address 192.168.20.34, you would make an entry in your hostfile. The hostfile contains entries that look like this: 192.168.20.34 www.npsis.com. When you access the website www.npsis.com using your web browser, your computer would look for the ip address 192.168.65.14. For hostname to IP translation on the internet the DNS (Domain Name System) is commonly used. When you type www.npsis.com or the name of your website design store or the website name of your company, your computer contacts a DNS server to find out what IP address goes with the domain name or URL that you entered. Whether you are setting up website on a webserver or an email server you need a domain name. It is important when selecting your website address that you pick a name that is easy to remember. The domain name should also reflect what your business does. For example the website address tomsgarage.com gives you a pretty good idea of what tom does for a living and its very easy to remember. You can also reserve multiple related domain names and point them at your website address as well. Have your website design store help you to incorporate several relevant key words into your website design and point all of your relevant website addressees at your website (i.e. wefixtires.com, bestlocaltireshop.com, toms-tires.com). Website domain names are reserved on a first come, first serve basis. So if you have an idea for the perfect website address, you should reserve it before you’re your good idea is taken by somebody else. There are many companies and individuals who potentially popular domain names and resell them for a profit. If you are dealing with a website design store or a web designer you will want to absolutely make sure that you own the domain name and not them. When you purchase a domain name yourself you better protect yourself from predators looking to take advantage of you.
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Website building, web development, how to build a website, domain name, hosting, web design The reader will learn here how to build his own website even he is a newbie in web development. Building a simple website is easy, even for non-IT people. If you have the following basic requirements, then you can create your own website. Basic Requirements: Basic knowledge of HTML Computer set & Internet Connection Website Design Layout or Template Website Content Domain Name and Web Space or Host Let me explain to you each of the above requirements: Basic Knowledge of HTML: A website is composed of one or more web pages. A page layout is produced by using html codes or tags. HTML means Hyper-Text Markup Language and tags are enclosed by ? and ? signs. If you have zero knowledge of html, well here is the outline of a web page: Outline of a web page: ?!DOCTYPE html PUBLIC “-//W3C//DTD XHTML 1.0 Transitional//EN” “http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd” ? ?html? ?head? ?title? Here you will place the title of the page. The texts here are displayed at the topmost left of a browser or web page. ?/title? ?meta http-equiv=”Content-Type” content=”text/html; charset=iso-8859-1″ /? ?meta name=”keywords” content=”you must type here the main keywords of your content like this keyword1,keyword2,keyword3,etc. Words that are frequently used in this page content must be included here for search engine optimization.” /? ?meta name=”description” content=”You must type here the summary of this page content using the page’s main keywords for search engine optimization” /? ?meta name=”author” content=”Your name here” /? ?meta name=”copyright” content=”The year you built your website” /? ?style type=”text/css”? This is the place for Cascading Style Sheets or known as CSS. CSS defines the styles you will use in your web page such as font color and size of the text, background image, boxes, etc. These are effected in the body but most of the style definitions affects only those areas where you use them. ?/style? ?/head? ?body? Here you will implement the layout using style definitions you have made in the “style” section. Without putting anything here the page will be blank except for the title that will appear at the topmost left of the page. You will also place here the content of your website. It may be mixed of texts, images, audios and videos. ?/body? ?/html? The above must be saved as a html page with extension of html or htm. Your homepage or the starting page must be named as index.html or index.htm. When you open a site like this site, http://www.freetipsandwits.com, it will automatically search and open the index page. To see it with your two eyes, copy the above html codes from ?html? to ?/html?, then open your Notepad and paste it. In the Notepad or its equivalent, Click File – Save – Type mywebpage.html or mywebpage.htm – Click All Files – Click OK. Then in the Windows Explorer or its equivalent, find the the file and open it…See the power of HTML. That’s your first web page. With those few codes, you can create your own web pages. For more basics of creating a web page, click here. Computer set & Internet Connection: This is a computer equipment (desktop or laptop computer) that has a modem and internet connection (Dial-up or DSL). This means that you can access or surf the web. You will be using an internet connection to upload your web page files and to browse your website in action after uploading. You may use your own computer or you may rent in internet cafe, whichever is more comfortable to you. Website Design Layout or Template: Website Layout Design is the graphical presentation of your site in a web page. Like in http://Freetipsandwits.com, the page layout is composed of header box, right box, left box and footer box. The design layout will be your guide where to place your content in every web page. If you don’t have time to learn html or let’s say, you are not interested in learning html, you still have options to have your web design layout. Buy or get free web templates from the web. If you have a budget and you want to have a design based on your preference, you may hire a coder or simply buy a web template. Website Content: This is the meat of the website. Your website is nothing without a content. It is like a house without people and furnishings. People are looking for contents. They want something from your website. The content is the physical presentation of the purpose of your website. It may be personal (about your personal life or life of other people), community (a forum or discussion of a group of people), free or non-profit services (a directory, educational, tutorial, freebies, etc.) or commercial (for selling or marketing products or services). Your content may include texts, graphics, sounds, videos, programs, etc. depending on your purpose or on what you like other people or visitors to see in your site and on the available materials with you. But, putting sounds, videos or softwares make require an advanced knowledge of html and scripts. You may source your content materials from the web, free or priced. Check our directory of freebie sites or use Google and type “free web templates”, “web templates”, “web template freebies” or other keywords that are appropriate based on your need: Domain Names and Web Space: Domain Name: A domain name usually consists of two or more parts, separated by dots. This is the unique text name corresponding to the IP address of the website. Example is http://www.ezinearticles.com. The rightmost label “com” is what we called the top-level domain (TLD). Other TLDs are .com, .net, .org, .biz, .ws, .tv, .info,etc… Sub-domains are the labels on the left next to TLD and are dependent on the domain to the right. “ezinearticles” is the sub-domain (second-level domain) and dependent of the “.com” domain. Choose a descriptive name for your site to give short information to your target visitors on what your site is all about. You may use your own name too if you want to. For search engine optimization, it is advisable that you name your site with descriptive keywords. Each word must be separated by hyphen or dash like “best-online-business-ever.com”, “affiliate-marketing-guide.com” and “affiliate-program-reviews.com”. To have your own second-level domain name, you have to pay for registration on a yearly basis with ICANN-accredited website-registrars but you may register a name for a number of years paying the equivalent amount. TLD’s have different prices some are cheaper than others. You may also go for free sub-domain with sites offering free hosting but it will be a third-level domain like in geocities, your website address will be http://yourchoicename.geocities.com or in tripod, it will be http://yourchoicename.tripod.com. Your domain name will be depedent of geocities or tripod. If you really want to build a website using your own tradename and would like to earn profit from it, it would be better to at least invest a little amount of money. You may check if the name you plan to give to your site is still available by using search engine and type “domain name registration” or “register domain name”. Web Space and Hosting: The next thing you need is the web space where you will place your registered domain name and other stuff for your site. Normally, domain names are offered with web space. If you register a domain, you will be given a free but limited web space. Usually, a free web space is ad-supported and subject to a number of restrictions. Meaning, the hosting site will put an ad to your site without paying you and it will not allow you to do or put some stuff. So, if you want a clean web space where you can do whatever you want “legally”, it is advisable that you lease your own web space. It is also offered on a yearly basis but you may also lease it for a number of years. You may buy or lease domain or web space separately. You may register a domain name from one website and lease a web space from another. If you register domain name separately from web host, then you need to link the namservers from your host to your domain name. The nameservers will be given to you by your host and you need to enter this to your domain DNS (Domain Name Servers) setup. For more paid and free domain name registrants and web hosts, use search engine and type “domain name and webhosting” or “domain name registration” or “web hosting”. The following are the easy, simple and complete procedures to build your own website: Determine your purpose of your website. Prepare all the materials to be placed in your site as your website content. Plan the lay-out or design of your site. Get free or buy template. Create web pages. Learn our tutorial on creating your own web page or use ready-made web templates. Name your site with keywords relevant to your site content. Check the availability. Buy domain name and web space or get free web-space. Upload your web pages. You may upload your web files by web browser or by ftp. Check your with your host for instruction on how to do it. Check your website live. Check all the links if all are working fine. Submit your site to search engines and directories to inform the world that you have built your own website. Now you build your own website and start making money online.
