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Promoting a Website is not an easy task. New Website Developers may have the impression of building a Website and sales are generated. This is far from true. There are millions of Websites. Within those millions, there are bound to be competitors. To rise above, or obtain a portion of the market-share, developers need to utilize an effective promotion campaign.
Establishing a Website is not much different than a brick-and-mortar business. Open a Deli in the heart of a City and millions of potential customers will pass daily. In contrast, open the Deli in the suburbs, and there would be one quarter of the potential customers. Obviously, the City would be much more expensive to get started and maintain, but the revenue should provide for the added expense.
The same holds true in Website Promotion. However, the landscape is different. There are no streets and sidewalks customers have to use. Therefore, our businesses need to be found by customers in a variety of places. It needs to be brought to the potential customer, or viewable from wherever they may be lurking.
Where do we start with Website Promotion?
One of the topics sweeping the developer's world is Optimization. The internet will naturally bring potential customers, if the site is optimized properly. Computers work hard on matching relevant information. This is a huge benefit to e-business owners.
Before promotion begins, or altering existing efforts, understand the Internet's backbone. Why has the World Wide Web become popular? Most should agree, information retrieval rules. Internet users don't have to sit down and watch television waiting for local weather. They don't have to wait for news of interest. They don't have to drive to find the best prices. They don't have to look through cook-books to find a recipe. They don't have to talk to salespeople for a car. Today it's all on the, "information," super highway.
As a developer, focus on information delivery before beginning promotion of a Website. If a page can be divided into two topics, make two separate pages. Over-use of graphics can present problems too. While it's nice to make a Site pretty, most people don't care. They want the information or products they are seeking. Sectors such as art could be an exception, but for the most part, lots of graphics are a waste. People read on the internet. Give people something to read, not just something to view.
Promotion Budget
If launching a new campaign, it may take time to decipher an effective budget. There are simple variables that should be considered with budgeting. Given the potential scope of a Website, advertising should be devoted to different areas of the site. For example, paying to promote the free portion of a Website is not logical. In contrast, a free forum may sell advertising. The advertising segment of the site should be exploited.
There is a simple formula to develop a budget. If a site is new, it takes some research and investment to draw an accurate conclusion. Put simply, consider the following; how many potential customers are required to make a sale? From each sale, how much profit is generated? Of the profits, how much is invested into advertising? This identifies the value of potential customers. If ten customers make one sale, and ten dollars are allocated towards advertising, each customer is potentially worth one dollar. However, room for growth could be made by reducing the value of a potential customer or increasing the advertising contribution. A competitive sector may force reduced profits rather than reduced value of potential customers.
Comprehensive budgeting could be applied to aspects of the business. Promote each aspect as a unique entity. For example, a Website that sells music and movies could have separate budgets for the segments. This could reveal vital information to the survival of a business. Implement effective models that assist in tracking expense and results. This is fairly simple with website statistics and tracking tools.
Free Traffic Promotion - Keywords and Phrases
When it comes to free traffic, it's about information retrieval. People utilize tools that provide information accurately and quickly. These tools rely on the developer's interpretation of a Website or page (On-Site Optimization). What is the Website or page about? What phrases are people looking for that want to use this site? Information retrieval is a complicated double-edge-sword between people surfing the web and people creating the web. When the people creating the web do not create clear and focused pages, people surfing the Web cannot find them.
Free traffic is a gift from creating user friendly pages, clearly focusing on a specific topic, and the result of promotion efforts. It stems from a good balance. While free traffic primarily comes from Search Engines, it also comes from referring sites. People will write about a Website in blogs, forums, or on their personal pages. People will add links to Sites they like.
If developers hunt for free traffic, problems can arise. Hunting for free traffic has made developers try tricks that got the site removed from Search Engines. This can present a big problem as they are a large source of free targeted traffic. Keep free traffic in mind while promoting a Website, but don't make it the focus of promotion. It will come naturally over time. Take it as a gift and an acknowledgement that a Website has been optimized well, presents clear information, and is promoted in the right places. Although some may argue the point, don't anticipate quality free traffic to begin immediately. It takes extensive thought, advertising, and planning for this to happen, especially within competitive sectors.
Promoting in Directories
One place to start promoting a Website is Website Directories. Most directories are organized by topic. Some are more comprehensive than others. In addition, there are, "Niche," directories that focus on one topic. For example, there are directories for shopping, reference, art, and automotive sites. In contrast, there are general directories that provide all the niches.
Finding an appropriate place within a directory may be difficult. Directories can a large structure. However, a comprehensive structure benefits advertisers with targeting. Comprehensive directories enable developers' to classify a Website. For example, it maybe possible to promote a site the sells speakers, for cars, but only domestic cars, and ones that are late model. In addition, some directories may implement regional indexing. Targeting an index in a directory can be complex, but it can be a great benefit too.
Don't expect to rush from directory to directory and establish a bunch or references. Each directory is unique. Take time to understand how the directory is structured, what they expect as a title and description, and how the suggestion process works. Seek similar sites; take note of where they appear, and how they are described.
Directories are generally affordable solutions. Most Directories are indexed by search engines. They help search engines understand a sites focus. In addition, they are a reference point for some people. It may be a good idea to seek-out one or two directories a week, or as appropriate to a budget. Finding good directories will consume a lot of time. However, once a link is added, it will remain there for a long duration.
News and Media Promotion - Public Relations
Public Relations an important factor when promoting any Business. News and Media channels are the vehicles that convey information to the public. News about a business can make a huge impact on the public. Good news can make lots of people remember a business. Some developers release news about every change or added feature to a Website. Ironically, some developers never utilize this area of promotion.
There are a variety of distribution sites that will expose news releases to numerous channels, for a modest fee. In addition, most will offer free options. It may be a good idea to utilize free options for news that is not very important. For example, adding a, "Calculator," to a Website probably will not gain much attention. However, anything that may be important to the public needs to be announced.
If it can be added to the budget, outsource public relations efforts. PR companies have knowledge of what the media likes and contacts that make them valuable. PR specialists can be found in almost every City.
Ezine Articles - Provide Rich Content
Writing articles is a powerful promotion tool. Some developers refer to this as, "Viral Marketing". There are Websites that require content. Content brings them traffic. Traffic builds valuable ad space.
Article Distribution sites assist promoters with circulating articles. Many Ezines rely on Distribution Sites for their content. Post an article to a distribution site and the article is, "up-for-grabs," to anyone. The article begins to circulate the internet like a virus. Everywhere it appears, reference is given to the author and their Website.
Advertising on the Web
There are a variety of reference websites. Generally, these sites consist of Forums, Article content, and Online Chats. They rely on selling ad space as the main revenue stream. While some reference developers are, "trying to rich quick," there are sites that offer affordable solutions to promote a Website. With free traffic in mind, seek-out text link advertising venues. Look for sites that charge a flat fee. Sites that charge per click or by the impression usually mask links for tracking. This does not build good recognition with search engines.
Seek relevant opportunities for promoting the Website. If the allows people to buy tennis shoes, a sports reference and information area may be prove beneficial. Another might be a reference site about footwear. Trial and error will reveal good advertising sources for promotion. Regardless of the site being promoted, there are reference areas that are valuable promotion tools.
Promotion Summary
The internet moves fast in certain aspects. When it comes to Website promotion, it moves slowly. Modifications that are made to a Web Page are not going to be seen the next day. Significant results appear months later. The most important area of promotion, is keeping accurate records. Website promotion is complex. Developers need to consider on-site and off-site optimization, targeting, and ad construction. The right mix can provide a significant advantage over the competition.
Michael Medeiros has an extensive background in business and advertising. He is the proprietor of the Mjmls Classifieds [http://www.mjmls.com] ([http://www.mjmls.com]), which is an open-source advertising solution for businesses and individuals.
Welcome to part seven in this ten-part search engine positioning series. Last week we discussed the importance of human testing. In part seven we will cover the best practices of website submissions, where to submit your website to, and how to do so.
With services offering to help you get more traffic and higher search engine positioning by submitting your website to "18 Bazillion Search Engines For Just $19.95 Per Month!" and other such claims, there has grown much confusion around website submissions. In this article we will clear up many of the misconceptions around submitting your website and may even save you "Just $19.95 Per Month!" in the process.
Over this series we will cover the ten key aspects to a solid search engine positioning campaign.
The Ten Steps We Will Go Through Are:
1. Keyword Selection
(http://www.beanstalk-inc.com/articles/search-engine-positioning/keywords.htm)
2. Content Creation (http://www.beanstalk-inc.com/articles/search-engine-positioning/content.htm)
3. Site Structure (http://www.beanstalk-inc.com/articles/search-engine-positioning/structure.htm)
4. Optimization (http://www.beanstalk-inc.com/articles/search-engine-positioning/optimization.htm)
5. Internal Linking (http://www.beanstalk-inc.com/articles/search-engine-positioning/internal-linking.htm)
6. Human Testing (http://www.beanstalk-inc.com/articles/search-engine-positioning/human-testing.htm)
7. Submissions
8. Link Building
9. Monitoring
10. The Extras
Step Seven - Website Submissions
While there are definitely more critical areas of the website optimization process there is perhaps no area subject to as much misinformation and to such a vast audience. Here are some common misconceptions that are often believed about search engine submissions:
1. You need to submit your website often to keep it indexed by the search engines
2. You need to submit your website to thousands and thousands of search engines to get decent traffic
3. Submitting your website often will keep you at the top of the search engine rankings
These beliefs are all incorrect and those who can make a quick buck selling this disservice perpetrate them. If you have not recently received an email offering to "Submit Your Website To More Search Engines Than There Are Websites On The Internet For Just $19.95 Per Month!" then I can pretty much guarantee that you will in the not-too-distant future if your email can be found somewhere on your website.
An irony of this can be found in Google's webmaster area where they note:
Amazingly, we get these spam emails too:
"Dear google.com,
I visited your website and noticed that you are not listed in most of the major search engines and directories..."
Reserve the same skepticism for unsolicited email about search engines as you do for "burn fat at night" diet pills or requests to help transfer funds from deposed dictators.
Good advice as I'm sure Google has their website submissions taken care of. Just because you receive such an email, doesn't mean that you're missing out on anything. Let's first look at a breakdown of which engines are responsible for which traffic.
According to research the major search engines are responsible for the following percentages of traffic as of June 2004:
Google - 41.6%
Yahoo - 31.5%
MSN - 27.4% (MSN draws their results from Yahoo!/Overture)
AOL - 13.6% (AOL draws their results from Google)
Ask Jeeves - 7.0%
Lycos - 3.7%
Netscape - 3.0% (Netscape draws their results from Google)
AltaVista - 2.7% (AltaVista draws the Yahoo!/Overture)
Source: Neilson/Netratings (http://www.nielsen-netratings.com/)
Note: These numbers total over 100% as people may use multiple search engines if they don't find the information they are looking for at the first one they try.
So what does this tell us? This tells us that the very vast majority of search engine traffic does not come from many thousands of search engines but rather, relatively few. This would lead to the obvious questions, "Is it worth paying to be submitted to thousands of search engines?" The real answer, "No."
Then How Do I Submit My Own Website?
Automated search engine submission systems simply access the existing and readily accessible "Add URL" pages of the search engines and automatically submit your site. You can do this yourself simply by visiting the search engines and submitting through these same pages.
To simplify this process you can visit the "search engines" page on the Beanstalk Search Engine Positioning website (http://www.beanstalk-inc.com/info/search-engines-major.htm) where we link directly to the submissions pages of the major engines.
But What About The Other Engines? Surely They Provide Some Traffic?
Quite honestly, they may. You may get a visitor or two. Is it worth $19.95/mth or some such amount? No. You can get a better dollar/visitor ratio on any of the many PPC engines out there.
An additional point to note is that you may want to actually visit some of the lists of engines on the sites offering these services to you. You will discover a couple of important facts:
- Many of these so-called "search engines" are not engines at all but rather FFA (Free-For-All) pages and classified ads sites. They will not help your rankings, you will not see traffic from them and your listing will probably last about as long as spam in your Inbox.
- Many of the actual search engines and directories are topical. What this means is that they are focused on a single area and unless your site coincidentally is about space exploration, topographical mapping, etc. you won't get listed. Submitting should not be confused with "guaranteed listing". Submitting your site to thousands of engines is not the same as getting your website indexed on thousands of engines.
The Submission Myth
The truth of that matter is, submitting your website at all can realistically be considered a waste of time. Aside from a few key general directories (DMOZ, Yahoo, etc.) and a number of SEO directories, we did not submit the website http://www.beanstalk-inc.com to any of the major search engines. It's true, not a single submission.
Are we indexed? Yes we are.
How did we get indexed without submitting our site? If you take the time that you would be spending submitting your site and spend it instead finding quality inbound links (which we will write about next week) your site will be indexed and much quicker than you think.
You've probably heard the term "search engine spider". Search engines crawl websites. This means that they visit a page, follow all the links on that page and so on. If you have a link on a website that is already known to the search engines it is only a matter of time before your website will be found by default. If fact, when the Beanstalk site went live and the first link was established to it, it did not take the weeks that are estimated through the use of the submissions pages for our site to be found. The homepage of beanstalk-inc.com was index by Google three days after the site went live and the other major engines followed within a week or so.
Final Notes
If there are any points that I hope you take away from this article they are the following:
1. Automated search engine submissions services are not worth the money they charge.
2. You do not need to be submitted to thousands of "search engines". The vast majority of traffic comes from the top few.
3. You will want to consider whether it is even worth the time to submit to search engines or whether that time could be better spent building quality, relevant links to your site and submitting your site to the major and topical directories.
An additional failing to the automated submissions systems not covered above is their inability to take into consideration the exact characteristics of your website for their directory submissions. When you're submitting your website to directories you will have to choose the exact category your site falls into. Most directories have slightly different category hierarchies and the more exact you are in your submission, the higher the chance you will be listed. Automated systems can never be as exact across multiple directories as a human can.
Submitting your website, even correctly, will not guarantee you top rankings however it will leave you with money in your pocket to spend on other promotional endeavors that may actually produce a solid ROI. And THAT'S what it's all about.
The rankings? You'll have to read the other nine steps of the series to find out how to attain those.
Next Week
In part eight of this search engine positioning series we will cover the importance of link building, how to attain high quality, relevant links to your website, and the tools to reduce the time it take to do so significantly. With the importance of inbound links to your overall rankings you won't want to miss this very important step in the website optimization process.
Dave Davies is the CEO of Beanstalk Search Engine Positioning. He has been optimizing and ranking websites for over three years and has a solid history of success. Dave is available to answer any questions that you may have about your website and how to get it into the top positions on the major search engines. To keep informed about what going on in the SEO world you may also want to visit the newly created SEO blog on the Beanstalk website.
So you want to have a website. You have gone on to the internet and surfed but you have no idea what developing a website involves.
You are not alone
The majority of my clients know they need a website but they feel overwhelmed and intimidated by internet technology and why not? Internet technology is continually evolving and changing. What is true this month may not be true next month.
Where do I start?
Domain Name
The first thing you need to know is what a domain name is and how to register it. Domain names are used in URLs to identify particular websites. For example:
http://www.artistadesign.com
The whole address you see above is the URL of my business but the domain name is ArtistaDesign.com. The only way to register and start using a domain name is to use the services of a domain name registrar.
The registrar you choose will determine the cost for registering a domain name. You can expect to pay a yearly fee. The website I use is http://www.godaddy.com they have competitive prices and it is easy to transfer your domain name to any server - web hosting service you choose to host your site.
In picking your domain name make sure it is the name of your business or something related to your business. Once you have a domain name registered it is exclusively yours nobody else can have it unless you don't renew it.
Now What?
Website Development
Once you have registered your domain name it is time to seriously think about building your website. You have two choices: outsource it or do it yourself.
Let me tell you my bias. For nearly all businesses and non-profits I recommend outsourcing the initial web design. Many small businesses attempt to design their own website or to hire someone merely on the basis of cost. Both of these options carry potential consequences.
Having a poorly performing ineffective website is worse than not having one at all. A true professional knows what is needed to make a website a success. There are many types of websites and each business will have a different goal in mind. A professional website developer can help you understand what your needs are and put you on the path to success.
My website is done so what is next?
Hosting
Web hosting is the service that makes a website available to others on the internet. Simply put, you are renting a place to hold your website. Once your website is built your domain name is transferred to your web hosting provider.
Your web designer will upload all the files that are developed for your website to a server (host). The server gives you a specific amount of disc space and allows your website to be accessed by internet users. Web hosting is billed by the month or by the year.
It is very important to find a reliable hosting company for your website you want to be up 24/7 with out any complications. The level of web hosting also depends on the complexity of your website. Your web designer will be able to point you in the right direction.
There are many good hosting companies one of my favorites is http://www.canaca.com they are reliable and give you a good range of choices and options best of all they are reasonably priced.
I think I am ready!
Not yet, it is important to set up professional e-mail addresses. If you have picked a good internet hosting company you should be able to have your e-mails set up - or set them up yourself. It is totally unprofessional for a business to use a free internet e-mail such as AOL or yahoo. You want your business to look legitimate and credibility is of utmost important especially when your business is internet based.
Example:My email is pamela@artistdesign.com that is much more impressive than pamela@yahoo.com . When ever I get an email from a business that has a generic address I get the impression they are not very internet savvy.
Ready Set Go!
Marketing
This is where the action takes place. If you just build your website and park it in cyberspace what do you think will happen? NOTHING...
I can't tell you how many times I have heard, "I have a website but it hasn't helped my business at all!" Well what would happen if you rented a store filled it with beautiful object for people to buy and just set there? NOTHING...
The same is true for the internet. You must market your website. Traditional marketing is great - add internet marketing and you have a recipe for great success. There is much more to marketing your site than putting the proper key words and sending your site to search engines.
Make sure your URL is on every piece of marketing material you have IE: business cards, ads, banners, flyers, brochures etc.
Have a free online newsletter filled with informative information.
Send out press releases announcing your business.
Have special offers on your website.
There are many things you can do to market your internet business. This is just the tip of the ice berg. One website that will give you invaluable information on marketing your business is http://www.kathleengage.com and best of all it is free!
Did you know...
On-lines sales were up 45% in 2004 and research shows that eCommerce totals in 2005 are likely to surpass USD 133 billion.
Businesses of today need an internet presence to show they are legitimate - tomorrow businesses will need internet presence to survive.
With a website the world is your oyster and the future is yours.
Is your website an integral part of making money in your business? Then you need to Create the image you need to attract the customers you want. Pamela Jacob, owner of Artista Design, can help you do just that. She specializes in all types of visual mediums and has been in the new media industry for over a decade. To gain more valuable insights from Pamela Jacob visit: http://www.artistadesign.com
Here's a really simple way... any novice can create a fully functional website in less than a week.
Websites are the wave of the future. Although many companies are using an online presence to drive business to their brick and mortar stores, many hobbyists also tend to have a bit of interest in developing their own online presence as well. Developing a website from scratch can be rather expensive, but armed with the right tools, and given a little instruction, anyone can develop a professional website in less than a week.
One thing you must always remember is that anyone trying to do a particular job should be armed with the right tools. Having the right tools will definitely make your project a bit easier to complete.
I guess you are scratching your head wondering what type of tools I would be talking about. You see when you are developing a website, you become a builder, a painter, or an artist. You are taking an idea from your head and transforming it into a digital image so to speak. Just as if you were going to build a home from the ground up, take a paint brush and create a masterpiece painting, or take a piece of clay and create a winning statue, you need the right tools to do the right job.
The tools I'm referring to are web graphics software, web design software, and ftp (file transfer protocol)software. These are tools are a must if you want to get off on the right foot. There are so many of these types of programs that you must really do your homework in order to purchase the one the best fits your needs. Some of these programs can even be downloaded for free. Each program focuses on a particular task. The graphics software helps you create images for your website from scratch. The web design software in short helps you to design and build a website from scratch. The file transfer protocol software is you link to sending your completed web pages from you computer to the internet.
Day one should be focused on purchasing cyber "real estate", and purchasing a name for that real estate.
Building a website is like building a new house. You have to purchase the land and then you can purchase the materials to build the home on the land. Let's take a look at this. Every website has a so called name. Example www.1234.com. This is called the domain name. There are many places that you can purchase cheap domain names. They usually run under $10 dollars and are good for about a year. Once you have the domain name you can start looking for a place to host you website. There are many hosting companies that are popping up on a daily basis. Hosting can be dirt cheap or it can be rather expensive. It all depends on the quality of service you receive from the company. Here's another area you should consider researching before you make a purchase.
Day two should be focused on the whole planning aspect of your website.
The planning aspect of your website should be focused on the objective of your website, the audience you are trying to target, and how your competition is doing in the market. Focusing on the objective simply means to think about what you are trying to accomplish with your website. Your goals and accomplishments should fall into this category. You should also be trying to focus on a target market. Many internet marketers feel that you should focus on a niche market. Remember that the internet is a big playing field. A beginner will get lost in the crowd trying to cover several areas. Instead, try and focus on something with less competition but enough competition to stay in business. Targeting a specific market or niche market is basically the audience you are trying to win over.
Day two should also be focused on the look and feel of your website. For example, you should have a mental image of how you want your website should look. It would be safe to say that you could even sketch out a raw diagram of how you want things to look. Pay attention to the color scheme as well. remember that all colors do not coordinate with one another.
Day three should be focused on the type of graphics you plan on using.
In all honesty, web graphics can make or break the success of your online presence. The internet is all about information and speed. It's like going to a fast food restaurant. You go their because you something quick to eat. The internet is similar. A fast loading website will beat out any other website hands down any day. In order to have a fast loading website you must keep your image graphics file size down to a minimum. The more clutter or bells and whistles you add to your site, the faster it will take to load. There are several website design programs out their that will let you know how long it would normally take for you page to load up. Shrinking the file size, saving it in different formats, and even cropping the image can cut seconds off your loading time.
If you want to save money, you can purchase a graphics program and make images and logos on your own. If you are a bit scared of the venture, you have the option of hiring someone to do the job for you. Whatever choice you make, always do your research for the best details and outstanding customer support.
Here we are on day four. Only one day left. Creating your web pages.
This is basically the meat and bones of any website. For the most part, an easy way to build a website is to use what is called a template. Basically a template is a preset model used to create a number of different pages. It saves you time and headaches. Once you find the look and feel of your website, you use that interface as a preset model to help you move along more smoothly. There are many html editors that can help you do this quicker than usual. One thing to remember is that using an html editor prevents you from dealing with actual html coding. Basically what I'm getting at is you don't really need to know html when using an html editor.
You want to focus on building links, inserting and formatting text, and focusing on building your other pages throughout your site. Day four is the day where everything starts coming together. Take your time on this day. Don't rush anything. Make sure you are satisfied with one step before moving on. Your website is basically a mirror image of what you stand for. It will reflect on your work ethic and personality.
Congratulations you made it to day five. Give yourself a pat on the back. This day is spent publishing your website to the world.
This is where all you work is tied together and presented in a nice package. In order to do this you need some type of ftp software. In technical terms it's called File Transfer Protocol. This is how you transfer your web page files and graphics from your computer to your hosting company. The procedure is rather simple. You basically use a point and click interface. You highlight the file you want to transfer and hit upload or send. The software is rather self-explanatory. Once the site is up on the web, check for links that are not working, or slow download times. Way to go, you have completed your first website without all the technical wisdom. There are a few more details that you will run into, but this is like a crash course of something that is really rather simple.
(c) Copyright 2003 by R. Grisby
When you decide to tackle this task, just remember to take your time and plan everything out in advance. Do your research, and learn the basics of the three main software tools that are required. The tools are only as good as the user. If you become stuck or confused on a certain function, seek help. Customer support, chat rooms, or newsgroups. Remember the internet is a world of information. Use it to your advantage.
Follow these steps and you can impress your friends and family. Completing this will eventually get you labeled as a genius or whiz kid.
About The Author
R. Grisby distributes ebooks dealing with various topics. Self-help, motivation, website design, and how to manuals are some of the areas that are covered. Visit www.buildmyesteem.com [http://www.buildmyesteem.com] and also www.grisbynovels.com/5daywebsite.htm [http://www.grisbynovels.com/5daywebsite.htm]
Are you looking to create the perfect website? A complete novice when it comes to HTML, CGI, FTP and all the other associated pieces that make up the website puzzle, then this article is definitely for you.
By following the 5 guidelines listed below you are guaranteed to create the perfect website.
1. Plan your website
Creating a plan of your website will help you identify the purpose of your website and will also help you to see how many pages you will require. You should then research similar sites to see how they appeal to their target audience. You should also make a list of the tools that you will require, for example do you intend to have a guestbook, a message board, a chat room, a web journal or blog. How often do you intend to update your site? Are you going to sell products from your site?
By answering all of the above questions you will have a very clear perception of what your website will be about and what you will need to get it up and running. You can then move on to step 2.
2. Finding the right hosting service
Choosing the right hosting service will depend on your individual needs and having created your website plan this will make choosing the right host a lot easier. Before paying for hosting I recommend that you check out some of the free hosting companies. Here you can host your website for free and learn about web-building in the process.
Here are a few of the sites that I trialled:-
http://www.bravenet.com - This site allows you to have your own free website yourname.bravenet.com. The tools on this site are excellent and include a guestbook, message board, web journal and site counters to name but a few. They also have a website builder which is very important for the novice user. Great templates and also easy to use.
http://www.frandt.com - Offers free web hosting yourname.frandt.com. Another great site with many tools.
http://www.tictacwebsites.com - You can get a 10 day free trial from this website. Another great site with an abundance of facilities. If you decide to use them hosting is $20/month.
There are many more hosting services available and a quick search for free hosting or paid hosting will give you a huge list. I will recommend that as a novice you start with the free hosting services. This is some great advice that I would have loved to receive prior to starting my website.
3. Starting Your Website
Once you have chosen your hosting company the next thing is to start building your website. Using the site builders is the best way. You choose your template and then start imputing your content. Don't worry about getting everything in on the first attempt, you can always edit your pages as you go along.
If you are intending to put in e-mail forms for subscriptions or feedback most hosting companies have this in their tools section. If not you can just create a link to your e-mail account.
Do not worry about adding pictures and advertisements, these can all come at a later stage, for now the main priority is to get your website up and running.
4. Publishing Your Website
Once your website is completed the next stage is to publish it on the web. Your hosting company will have a facility for this. This usually involves submitting your website to various search engines. You may also be required to create keywords and meta tags. Keywords are words that will be picked up by search engines and will help generate more traffic for your website. Try looking for keyword software. Some web hosting companies do all this for you which are an extra bonus.
Now that you are published on the web you are ready to move on to the last step.
5. Promoting Your Website
This is where the frustration begins. You have your website, it's on the internet but how do I get people to visit it. There are numerous ways to get traffic and the internet is full of ways to do this. Joining a traffic system is probably the best. I use traffic swarm to promote my website and also instant buzz. Both of these have really worked for me and have increased my traffic significantly. Another way is to advertise, you can place adverts for free but this can be extremely time consuming has to go to each website individually. I used adblaster, a great piece of software that allows me to type my ads and them with the click of just one button my ads are submitted to over 2500 websites. EzineArticles are another way of getting people to your site. Check the ezine directories and submit your articles.
Now that you have the knowledge, why not get started creating your own website. If you need free advertising I provide it on my website.
Amanda Evans is webmaster for http://www.ghostwritinguncovered.com a website dedicated to providing quality freelance writing services at affordable prices.
Here are 5 questions to flex your mental muscle to. The answers and explanations are at the end - no cheating now!
RULES:
There are no trick questions. You cannot ask the audience but I welcome you to 'Phone a Friend' (and forward this article onto them!).
*Question 1:
"What happens if you submit your website to Google more than once?"
A. Nothing.
B. You are at risk of being penalised for multiple submissions
C. Your submission is bumped to the back of the queue
*Question 2:
"According to a survey conducted by AC Nielsen in December 2004 what did people state as their primary reason for doing their Christmas shopping online?"
A. Saves time
B. Better prices
C. Ability to find a more personalized gift
*Question 3:
"In Internet terms, what is a 'spider'?"
A. It's a virus that spreads using loopholes in certain web technologies
B. It's a software tool that search engines use to retrieve information from websites
C. It's another word for a person that browses websites
*Question 4:
"What is the industry average click through rate for banner advertisements? I.e. what percentage of all banner ads are actually clicked on?"
A. 0.39%
B. 1.39%
C. 2.39%
*Question 5:
"According to the latest research from the Computer Industry Almanac what was the worldwide online population in 2004? I.e. how many of the people, worldwide, accessed the Internet at some point in 2004?"
A. 934 million
B. 714 million
C. 579 million
**THE ANSWERS
Q.1 - "What happens if you submit your website to Google more than once?"
Google doesn't mind how many times you submit your website. However there are search engines out there that will penalise you for submitting too often. This is what Google says about submitting to its site:
"You are free to submit as often as you wish. However, given the nature of our inclusion process your time is better spent improving the content and links of your site."
Q.2 - "According to a survey conducted by AC Nielsen in December 2004 what did people state as their primary reason for doing their Christmas shopping online?"
78% of the 1007 people surveyed gave 'Saves time' as their answer when asked their reasons for shopping online. The survey findings:
Reasons for Shopping Online:
Saves time 78%
Better prices 51%
More selection 43%
Easier shipping 40%
Ability to find a more personalized gift 28%
More information available about the products 20%
What this tells us is that people no longer view the Internet as a low-cost option. So perhaps you need to take a look at your own website and focus more on making the buying process as quick and simple as possible rather than trying to cut prices to attract buyers..
Q. 3 - "In Internet terms, what is a 'spider'?"
When your website is submitted to a search engine the search engine sends out a 'spider' to visit your site and retrieve all the information from it. The spider then returns to the search engine with all the information that is then added to the search engine's database.
The results you see when you use a search engine are not live snapshots of websites. Instead, the results show the information that the spider collected the last time it visited each website. This is why it is sometimes possible to see a link that looks fine in the search engine results and then click on it to find it no longer exists.
This is because the search engine spider has yet to revisit this website and update the search engine's records.
Q.4 - "What is the industry average click through rate for banner advertisements? I.e. what percentage of all banner ads are actually clicked on?"
The latest studies indicate that only 0.39% of banners shown are actually clicked on. With powerful graphics and enticing offers this average clickthrough rate can be improved ten-fold or more. But the point remains that advertising by using banners alone no longer appears to be viable route unless, that is, the costs of using this method are exceptionally low.
Q.5 - "According to the latest research from the Computer Industry Almanac what was the worldwide online population in 2004? I.e. how many of the people, worldwide, accessed the Internet at some point in 2004?"
It's predicted that this year the online population will hit 1 billion! Not all of these people will be your potential customers but no matter which way you look at - there has never been a better time to have a well-marketed website!
**SCORES - How Many Did You Get Right?
0 - 2: Don't forget - you learn more in this life from your mistakes than you do from anything else!
3 - 4: Well done! You obviously know your stuff or you're good at guessing!
5 out of 5: Outstanding! Top marks for you!
Michael Cheney is the Author of The Website Marketing BibleTM: "High five Michael! Your bible is superb! The world needs to read it and learn from it." - Jay Conrad Levinson, Author of "Guerrilla Marketing" http://www.websitemarketingbible.com
[You have my permission to use this article in your newsletter, on your website or anywhere else for that matter as long as it remains unedited and includes the resource box at the bottom.]
Website Marketer's Enemy No. 1
It's about an inch across by half an inch tall. It's quite innocuous and yet this silent killer reaps havoc every second of every day on your efforts to build your online empire.
What is it?
The DELETE key!
There comes a time in your efforts to market your website that you realise that it's no longer enough to tell your family and friends to visit your website - you need to get some people who will pay you in cash rather than compliments. You need to start approaching other website owners and start building an online network of contacts.
This is a crucial step to achieving online success. I once read a quote that applied at the time to conventional 'bricks and mortar' businesses but it just as pertinent if not more so for online businesses:
"You will not be successful by being a cave dweller."
Kind of obvious but there are so many business owners that are cave dwellers. Sitting in their offices staring at the phone day after day wondering why no new prospects ever phone them up. You have to stand up, open the door and get out into the world and shout from the rooftops about your business. If you're online you need to do the same for your website.
One of the best ways to do this is to establish reciprocal links with other relevant websites. But this is where Public Enemy No. 1 comes in - if you don't know how to bypass it all your efforts to contact the website owners and establish links with them will be in vain.
Those nasty spam monsters that roam the web harvesting email addresses from all web pages and then bombarding them with member enlargement hormones and get rich quick schemes have made it hard for you.
If you decide to try and email a website owner using the email address they make publicly available on their website you're already fighting an uphill battle. That email address is likely to be going through some form of spam filtering and if your email subject to this person has even a whiff of canned ham about it you'll be in that Trash Can quicker than you can say "$1million Ebay secrets".
So, what's the answer?
Well, for starters - don't be tempted to use software to do your links work for you. People like people. Not robots. Do your own dirty work. Also - try and find the name of the website owner and use that in your email to them.
One of the best ways to overcome the dreaded Delete Key when you are contacting website owners though is to use their online contact form. When they receive an email via the form they have on their website they know that a real, living, actual human being has filled it in and not some spam monster - hence - they're more likely to read it.
Good luck!
Michael Cheney is Author of The Website Marketing BibleTM. Take the Free 7-Part Course "Internet Marketing Made Easy" and get your free sampler of 'The Bible' here: http://www.websitemarketingbible.com/marketing/
These days it seems like anybody and everybody has themselves a website of some kind, whether you are interested in doing business online or just making yourself available on the web for any reason, a website is the way to do it. Every where you look today you will see website URLs on billboards, TV screens, book covers, and business cards. No doubt It is true that having your own website is the best way to get a presence on the internet. The problem is for those individuals who don't have any experience in web design to figure out just where to start and how to design their first website. This article is written especially for those who would like some tips and information on web design for newbies. However for those of you who already do have some web design know-how, you may also be able to pick up a few new things or ideas. So let's begin.
Because your website is expected to be seen by millions of individuals 24 hours a day 7 days a week, it should be stated now that you will want it to represent you or your business in the best possible light. This is the reason you will definitely want your website to have a professional look and feel through out its' pages. What do I mean by professional? Well that could be defined by the one observing your site whether or not it looks professional or not, or is there some type of guide line that we can use to help us keep our website design up to a specific level of professionalism? The answer is yes, the standard in today's internet market for your website design is to "keep It simple".
Remember this, that the generation of individuals that will be visiting your website not only expect your website to be pleasing and professional looking to the eye, it should be user friendly by being easy to navigate, and easy to read. You should plan on using both creativity, and individuality when designing your new site they are both very important parts of what will not only be interesting to your future visitors, also it will be a part of making your site stand out from the others in your niche while building your very important online presence. By keeping your new website professional looking and simple you will have nothing on your website that will draw or distract the visitor away from the purpose or reason of your website.
Your new website should be designed with certain purposes included:
1. To draw interest to your worldwide niche or market
2. To functional around the clock, "24/7"
3. To immediately provide its merchandise. products or services to its customer.
4. To have an efficient method of customer service and support
5. To Be user friendly and easy to use.
The list above covers a wide range of the technical aspects that your website will need to have designed into it for it to be successful. However a new website design should also include and deliver the wants and need of its target audience. For instance, is the main user of your website in need of assistance using your website because of lack of internet experience? if so, maybe you will need to consider including instructions on how to use your website in certain places on your site easily found by the user. The bottom and very important line is that a website's market actually demands what must and must not be included as part of your website design if your new site will be successful in reaching your niche market.
If your niche market will be made up of different levels of internet skills sets, in that case it is best to design your website to accommodate the most basic needs of all of your expected users.
Getting Your Website Constructed There are different methods of getting your website design turned into the actual website. The first is to build it yourself. If you have the time and understand the basics of how to construct a web site already or you are willing to take the time and effort it takes to learn the technicalities of using the different web site building software and tools out there that are available, then this may be the best choice for you. Although this option can be a little tricky as well as time consuming if you have no experience doing it. It can also be very rewarding to do it your self. You will need to learn to use the basic website building software. They can be from simple to complex to use, from free downloads to expensive purchases. If you are new to the subject I would suggest that you just download a free "WYSIWYG" (What you See Is What You Get) webpage design editor from the internet and get familiar with it before deciding if building your website yourself is what you want to do. A good free software to start with is "NVU. com" There are others that you can use if you want, you can find them online by doing a simple "Google Search" for "free website software". There are also other skills you will need to learn should you choose to "do it yourself" some of them include but are not limited to:
1. Use of Graphics Editors
2. Use of Multimedia Editors
Be sure to use the above editors wisely as not to slow down or distort your website functions.
As you have seen above building your website yourself can involve quite a learning curve, if you find it a little to much for you right now and you would like to get your website up and running a little faster you should consider another choice of getting your new website constructed,
that is to use a pre-designed website template. Using a website template will take a lot of the work out of building a new website, it is the next best thing to giving the task to a professional webpage designer, also a whole lot cheaper. Website templates are complete website designs minus your custom content. Depending on the type of template, website owners can either (1) download, change,and then re-upload the edited templates to your server, or (2) change the template online and save changes to your remote server. Both methods are low-cost ways of producing a website, yet they don't allow for unlimited customization.
The other method of getting your website created is to give the job to a website builder professional or service. This is the easiest of the ways mentioned here today. This way you will save a lot of time by giving this job to someone who knows what they are doing. If you don't mind giving up the major control of your website development to a pro then this may be the route that you will want to take. However be very careful, before signing any contracts be sure you know who the copy rights to your website design belongs to, you or the website developer, who will be responsible for future updates or maintenance to your website, also just what performance or obligations the website developer has to you for the amount money that you have decided to pay.
It is very important to consider just how much you plan to invest in the design of your website. The full cost of the whole design operation could cost anywhere from between $50 - $10,000. I am assuming that being a newbie you will of course want to start closer to the $50. end, I know That I did. That being said, it basically boils down to the more you have to construct and design your website the more it will cost. I would suggest just starting out with the basic necessities and keep your website cost to a minimum, don't get bogged down with buying every expensive website building tool or software available. Remember the best way to go in the beginning is to "keep it simple".
Your Business Name, E-mail address, Contact info and URL This will make it easy for your website visitors to make a copy of any of your web pages and get this vital information for later use and reference.
Your Business Brand Or Logo. Help your visitors remember your website and create a positive internet presence for your website, products or service.
A Navigation Bar.A navigation bar or elements should be displayed on each page to assist your visitors in finding what they a re looking for on your website no mater what page they are located. Today's Date. By having the date and time display on your website pages the website visitor is of particular convenience to your website visitor as well as helps to identify the potency of any time sensitive content that may be on your site.
Your Website Copyright. This element is displayed not only for legal ownership rights reasons but as a deterrent to those who would try to claim you website information as their own.
There are of course many more elements to be considered when you are designing your website like the types of links, sitemaps, colors, font colors and sizes, the use of headlines and others that will decide the final design of your website.
I hope that this article helped to give you some idea what is involved and maybe even where to begin. With the proper research and development processes I am sure you will be able to arrive at a website design that you will not only be proud of but one that will serve you and your internet business successfully now and for years to come.
Tony Sanford has been associated with internet marketing and starting home online businesses for the past 8 years. He is also considered by some to be an expert in this field. Tony is the owner and creator of his own successful internet marketing help sites. He has devoted years of his internet marketing life to offering internet marketing help and advice to all those who are interested in starting or enhancing their own successful home online business through his websites. Tony is one internet marketer who really seems to get the greatest reward and success by helping others reach their home online business goals.
If you would like to find out more about Internet Marketing Incomes or starting a nline business. Please visit his main site at: http://www.sasonlinebusinesssuccess.com
The DDA (Disability Discrimination Act) states that service providers must not discriminate against disabled people. A website is regarded as a service and therefore falls under this law, and as such must be made accessible to everyone.
Some organisations are making accessibility improvements to their websites, but many are seemingly not making the accessibility adjustments. Disabled people don't access their website, they say, so why should they care?
There are, however, two very good reasons as to why businesses should start taking these issues seriously:
1. An accessible website will make you more money
2. An accessible website will save you money
There are seven explanations for this:
1. Your website will be easier to manage
An accessible website separates the content (the words and images that we see on the screen) and presentation (the way that these words and images are laid out) of each page. Each web page has an HTML document that contains the words and images for that page (the content), and calls up a CSS document that includes the presentation information - this CSS document is shared by all the pages on the website.
To adjust the layout of your website, you only have to make changes in the CSS file, saving considerable time (and therefore money).
2. Your website will be compatible with new browsing technologies
In the near future, the use of PDAs, mobile phones and in-car browsers will all regularly be used to access the Internet. The people making use of these new technologies are generally high-income individuals. In order to reach this lucrative target, you'll need a website that is accessible to these machines. To test your website, try using it with the Wapalizer ([http://www.gelon.net]), which shows how your site will look on a mobile phone.
3. Your website will appear higher in the search engines
By making your website more accessible to web users, you're also making it more accessible to search engines. Search engines cannot usually understand images, JavaScript, Flash, audio and video content. By providing alternative content to each of these, all areas of your website will be accessible to search engines, who'll then be able to have a better understanding of its purpose.
The more confident a search engine is of your website's purpose, all other things being equal, the higher it'll place your website in the search rankings.
4. You won't have to incur legal fees
The RNIB (Royal National Institute for the Blind) and the DRC (Disability Rights Commission) have been exerting pressure on companies and the government to make their websites accessible. Indeed, the DRC has now published their findings from their accessibility investigation of 1000 websites. They've warned firms that they'll face legal action and the threat of unlimited compensation payments if they fail to make their websites accessible to people with disabilities.
5. The download time of your website will be significantly improved
Accessible websites generally download quicker than websites with poor accessibility. Just 25% of web users in the UK are connected to the Internet via broadband (source: http://www.statistics.gov.uk/pdfdir/intc0504.pdf). You can be sure that if your website takes much longer than ten seconds to download then many of your site visitors will be clicking away and you'll lose their custom.
6. The usability of your website will be enhanced
There is a certain amount of overlap between web accessibility and web usability. It's been shown that a usability redesign increases the sales/conversion rate of a website by 100% (source: http://www.useit.com/alertbox/20030107.html).
7. You'll gain good publicity
Make your website accessible to everyone and you can tell the world about it.
This article was written by Trenton Moss. He's crazy about web usability and accessibility - so crazy that he went and started his own web usability and accessibility consultancy ( Webcredible - http://www.webcredible.co.uk ) to help make the Internet a better place for everyone. They offer fantastic accessibility & CSS support packages, which you can read all about at http://www.webcredible.co.uk/support .
If you've just finished building your new website (or revamping your old one), how can you be sure it's "ready for prime time"? Or maybe your site's been around for awhile and you think it may be due for a makeover. Because Web technologies, techniques and standards change so rapidly, even a website that seems "cutting edge" when it's built can look obsolete a year later. Or maybe you started out with a barebones website and finally have the time and/or money to take it to the next level. If you'd to give your website the once over, here are ten aspects you should consider:
Compatibility: Will your website display correctly for most people regardless of their computer hardware, operating system, browser and monitor resolution? Make sure your site renders properly for as many users as possible. If any features of your website require certain browser plug-ins, provide a download link. Remember that not everyone will have Javascript enabled and that graphics can be turned off by the user; make sure your site will still work without them.
Completeness: None of your website should be "Under Construction". Websites tend to evolve over time and are never truly "finished", but that's no reason for your website look like a construction zone. If you must include pages that aren't completed, at least put some informative content on the page to motivate people to check back later. Otherwise leave out the section altogether until it's ready for prime time.
Content: Do you need to update the text on your site? Have you added services, expanded your product line, targeted new markets, or changed your business strategy? Is your website's description of your company current and accurate, including your contact information? Could the content be written more clearly, convincingly, or succinctly? Could your website be more informative, helpful, interesting or relevant? Would customer testimonials or an FAQ section strengthen your sales message? Check all of your site content for incorrect grammar, spelling errors and typos.
Graphics: Do your graphics contribute to or detract from your website? A website with no graphics would be uninteresting, but a site with too many graphics, animations, and different fonts is overwhelming and distracts from your sales message. The trick is to find the right balance. Use animations sparingly, especially those that "loop" (play over and over). They can easily become annoying and distract from your sales message. Remember that banner ads count as graphics, too, and one or two per page is plenty.
Interactivity: You might consider making your site interactive by adding a mailing list, message board, poll, ezine or guest book. A contest or trivia quiz can attract visitors and bring them back more often. Rotating content like a joke, quote, or tip of the day keeps your website interesting. Don't feel obliged to add all the latest bells and whistles just because you can, but ask yourself whether some advanced features might give your website the edge. If you don't want to provide the content yourself, check into content available from syndicators (just keep it relevant to your target market and your other site content).
Links: Are all the links on your website working? First make sure any links between pages on your site are directing site visitors to the correct page. Check all of your links to other websites, too; the webmaster may have renamed the page or removed it altogether, and those dead links will make your site look unprofessional and frustrate your site visitors. If you've removed some of the pages from your own site, set up a custom 404 page that redirects your visitors to your home page (or a search page) when they try to access a page that no longer exists.
Speed: Does your site load quickly enough in the viewer's browser? The "Eight Second Rule" is a good rule of thumb, meaning no site visitor should have to wait longer than eight seconds to view the opening page of your website. After eight seconds have elapsed, chances are good the viewer will give up and go elsewhere. If you have graphics or animations that take awhile to download, provide some engaging content to hold their interest while they wait. Adding graphic elements always comes at a cost in terms of slower loading times, so only include graphics if they really contribute to visual impact of your website and strengthen your sales message.
Navigation: Is it easy to find information on your site? The opening page should tell visitors, at a glance, who you are, what you do, and how to find what they're looking for. From there your visitors should be able to follow a logical path to learn more about various aspects of your business. If you list products or services on your site, organize them in a logical way. If you decide to use graphic icons instead of text, make sure their meaning is obvious. Make it easy for your site visitors to find what they came for.
Search engine optimization: Is your website optimized to rank for important keywords in the most popular search engines? Double check your page titles and meta tag keywords and descriptions to make sure they are accurate and descriptive. Did you work your keywords into the actual page content as well (including variations)? Is your website focused on a specific theme, and do you have plenty of informative content related to that theme? Is your website spider-friendly (meaning search engine spiders can access every page and read the most important content from the source code)?
Style: Is your website's style consistent with your business goals? Ask yourself what you want your business image to be, and make sure your website enhances that image. Is your company's style polished? Friendly? Trendy? High tech? The look and feel of your site should reflect that style. Does your website still compare favorably with those of your competitors? Your website should reflect favorably on your business and help you to build your corporate image. If yours doesn't, maybe it's due for a makeover.
Usability: Usability refers to how easily site visitors can use your site. The best measure of usability is feedback from users -the people who visit and try to navigate the site. If you have received complaints, comments, questions, or suggestions from site visitors, change your site accordingly. Of course, dissatisfied customers won't always let you know. That's why you should also analyze your Web logs to see whether visitors quickly abandon certain pages or don't visit some of your pages at all. Think in terms of building pathways through your site that visitors can follow. A well-designed website leads visitors deeper into the site without frustrating or confusing them and doesn't lose them along the way.
Jane McLain is a Web developer and SEO specialist and the webmaster of EClaunchsite.com, an online resource center for netrepreneurs with tools and information to help you plan, build, launch and grow your e-business.
The first thing you will have to deal building your website has nothing to do with the web design itself, it's me related to content writing but it must be defined and will effect the rest of your actions. So first of all you need to decide what the topic of your future website is. Topic is very closely connected to another web design issue: keywords. The keywords you select will depend upon the topic you have chosen. When thinking about website topic ask yourself a few questions: What is the goal of the site you are making? What are you trying to achieve with your site. Specify a goal, preferably in one short sentence.
Take a sheet of paper and a pen and put all you can think out about your future website. Brainstorm! Just put everything that comes to your mind: what you want to give to your visitors, what the site is about, what you want to accomplish with your website, what is your experience in the area you would like to select as topic? The more points you could think up the better. Then sort it in the number of importance. Think what points can be deleted without harm to your project. Delete them. Leave only what is REALLY important. Try to get your goal out of those points.
Choosing topic is like choosing the topic for college research paper. You should try to select reasonable balance between too wide and to narrow topics. Narrowing down your website topic might be very helpful. If you have narrower topic that means you have less competing topic thus it will help you to get better position among your competitors. However if the topic is too narrow nobody will ever bother to search for it. Let me give you example: you want to build a website devoted to website design, but if you try to develop this website guess how many websites you will have to beat to get on the top? I got 4,030,000 pages devoted to website design according Google . To check this number just enter http://google.com and then enter “website design” in the search form on the first page. Now let’s see how many sites Google indexed with the topic “Flash website design”. I got about 22,300. As you may see the result of indexed web pages is four millions smaller. So creating website about flash design will be much smarter then just to make “website design” site and be lost in those millions pages. Note that “Website design” and “Flash Website Design” are not only keywords, the Flash website design is a part of website design but it is smaller part. Searching search engines keywords related to the topic you have selected may be helpful in making decision about your website topic. I’ll teach you how to select “right” keywords to obtain better position on the search engine listings in the next articles.
Do not hesitate to reset your goals. Try to think about audience of the website. People like to visit websites with the original and unique content. Will your website be able to provide your visitors with such content? Will visitors come back again and again or they will simply close the browser window and forget about your website?
The better the plan the less work you will have to make. So if you could define the topic and define it clearly you may proceed to another step of website building: choosing a domain name.
Click Here [http://www.metamorphozis.com/tutorials/choose_domain.shtml]
This article may be reprinted and distributed with no charge until the credit line below remains without changes.
Thanks for reading.
About the Author: Oleg Lazarenko Production Manager of Metamorphosis Web Design Studio – Flash templates and Web Templateshttp://www.metamorphozis.com